The 2013-2018 Outlook for Inflight Wifi Services in Asia
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries in Asia). This study gives, however, my estimates for the latent demand, or the P.I.E. for inflight wifi services in Asia. It also shows how the P.I.E. is divided across the national markets of Asia. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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